This project focuses on developing a packaging design and brand strategy for office supplies, specifically sticky notes, with a strong emphasis on efficiency and sustainability. The brand aims to be the partner of choice for efficient and sustainable office work, positioning itself as reliable, professional, and approachable to both office managers and creative professionals. Product development prioritizes moving beyond a plain commodity by focusing on new adhesives, useful formats, and clear sustainability appeal through post-consumer fibers and certification. The strategy involves reinforcing trust and accessibility through strong distribution, long experience, and a clear online presence, while the next stage focuses on making sustainability and innovation verifiably demonstrated through eco-actions, recycling guidelines, low-impact materials, and presenting measurable lifecycle benefits and customer cases on packaging and product pages.